Blogs

"ZERO Cancer gives our donors high-touch personalized donor communications, so we utilize the phone a lot. We end up spending hundreds of staff hours leaving messages during campaigns that could be better utilized in the field or generating new leads. Inevitably we are not usually able to call donors who give gifts under $100 but we know that those smaller gifts can add up quickly to significant revenue.

We were referred to ART’s Voice Broadcast Messaging by a peer in the non-profit community.

The service appealed to us because we could have our local Chapter Directors record a message that comes across personal and authentic and free up staff to pursue additional priorities while also raising the money needed to achieve our campaign goal.

By using segmented audiences and messages, we were able to push out 4,800 calls in minutes and in return raised $4,777 pushing us past our campaign goal. We then followed up gifts with personal calls to thank the donor which reinforced that personal touch.

I'd recommend the service to other donor relations and development professionals.

We think it'll be a tool that leaps us to new levels of achievement we hadn't thought possible without adding staff - and not just for the donor relations team but all departments across the organization. #GameChanger"