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70% of Donors Never Give Again After Their First Transaction

70% of Donors Never Give Again After Their First Transaction

Jeff Troyer, our Director of Business Development, recently published a blog post, “70% of Donors Never Give Again After Their First Transaction.”

In this blog, Jeff reveals a startling statistic: nonprofits lose 70% of new donors after their first donation. He also shares effective strategies to retain and engage these supporters.

Learn more by checking out his blog on LinkedIn Pulse: https://www.linkedin.com/pulse/70-donors-never-give-again-after-first-transaction-jeff-troyer-hdxic/

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“I have been using ART for 17 years in my carpet cleaning business to keep in touch with past clients. In all that time I can report that I have gotten a 5 to 1 return on my investment with them. In real numbers I’ve spent around $40,000 and generated over $200,000 in repeat business.

I've even had clients respond to a Voice Broadcast saying they were amazed I had called on the same day they had planned on calling me.

It’s very easy to use and Jeff Troyer has always been very personable and helpful. I wish I could get this kind of return on all my advertising. I can honestly say that ART gives me the highest ROI of any other advertising I have ever done. If you are looking for the easiest way to stay top of mind with your clients. I don’t know of a better, or more cost-effective way than using ART.”
Bobby BrushHealthy Home Cleaning Services
Chesapeake, Virginia
Bobby Brush

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“Our Kansas City Interlink Supply Store only had four people registered for the IICRC Carpet Cleaning class two weeks before the scheduled class date. We did a Voice Broadcast announcing the class and it’s benefits, and by the time class was in session we had sold 20 seats to the class! This saved us from not only having to cancel the class and pay the cancelation fees, but also helped us to have a profitable class! We are believers in the voice broadcast marketing system!”

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Laurie JensenAramsco/Interlink Supply
Salt Lake City, UT
Laurie Jensen
“ART really came through and saved the day for ZERO by not only quickly and efficiently facilitating our Run/Walk calls for us, but also helping us raise a significant amount of money to continue our mission in the fight to end prostate cancer.

We were overwhelmingly impressed by the significant impact that these calls had on our donors and fundraisers, and truly made a difference in revenue for our Run/Walk series.”

Read Case Study
Jessica FetrowCoordinator – Events
ZERO – The End of Prostate Cancer
Alexandria, VA
Jessica Fetrow
"I was one of the first Exclusive Nationwide Insurance Agencies to adapt this technology.

I use ART’s Voice Broadcast Service to send personalized Birthday and Holiday greeting messages to my customers and they love them! In fact, I’ve had customers call our office back and say, “Thanks so much for my Birthday Greeting, it was such a thoughtful surprise.”

Now that I am an independent agency owner, the service has proven to be even more invaluable to our agency because it frees up my Team and Staff’s time. We do not have to purchase physical Birthday cards and send them or send individual emails.

The other thing I’ve always been pleased with is ART’s professionalism. Whenever I have a question and/or issue, I get an immediate response.

Thank you for almost 10 years of wonderful service!"
Sylvia A. Garrett AgencyColumbus, OH
Sylvia A. Garrett Agency
"We’ve been using ART’s Voice Broadcast Services since 2017 and it has been a great way to reach our customers to thank them, wish them well at holidays, and remind them of deadlines on offers.

All in all, it works well to bring customers in when you need them.

We had a slow week, I sent out a Voice Broadcast offering a 15% discount off parts and labor for that week only. The phone rang off the hook the minute the broadcast went out.

That broadcast brought in $5,500.00 and cost us $30.

I highly recommend ART’s Voice Broadcast."

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Marie and Gary PelletierHillside Automotive Center, Hartford, CT
Marie and Gary Pelletier
"This is the fastest and most effective way to get your name and business in front of a large audience of clients.

I have received so many responses from my clients thanking me for thinking of them. They also never fail to mention how appreciative they are that these messages are in my voice. My clients love that, and that’s why they listen.

Thank you ART for providing such a great tool to help me with my retention and referrals!"
Kim WilliamsKimco Insurance, Longwood, FL
Kim Williams
"ART has been worth every penny since I started with them over 8 years ago.

ART gives me an advantage over my peers and competitors. It takes so much time to call customers and most of those calls seem to go to voicemail anyway so with ART I can efficiently leave the same message while saving me time and/or the money that I would be paying an employee.

The automated birthday calls are appreciated and they allow me to keep a personal connection with my customers.

Sometimes I will send out a message designed to generate new sales or share a new product, but many times a year the message sent is simply to express my appreciation for their business along with a Holiday greeting. The team at ART have always been incredibly responsive when I needed help.

Their service has been A+."
Chris WinspearHorace Mann Insurance
Las Vegas, NV
Chris Winspear
During the pandemic, we were searching for additional ways to stay in touch with our church family and to let them know that they were not left alone or forgotten by us during this time.

I am grateful the Lord led us to use Voice Broadcast to call our entire congregation in only a few minutes, and also for the outpouring of responses from our church family, via text messages, phone calls, and thank you cards.

We have sent out 3 Voice Broadcast messages to our entire body
and look forward to sending more.

God’s word promises He will do a new thing for His people and during this season, God has taken the old way of communicating and made a new way for us using Voice Broadcast.

We are now able to pray, encourage, and stay up to date with one another
quickly and personally.

I encourage you to explore this opportunity to stay in touch as well.
Pastor, Rev. Jesse L. Williams, Sr.Mount Olive Baptist Church
Knoxville, TN
Pastor, Rev. Jesse L. Williams, Sr.
"ZERO Cancer gives our donors high-touch personalized donor communications, so we utilize the phone a lot. We end up spending hundreds of staff hours leaving messages during campaigns that could be better utilized in the field or generating new leads. Inevitably we are not usually able to call donors who give gifts under $100 but we know that those smaller gifts can add up quickly to significant revenue.

We were referred to ART’s Voice Broadcast Messaging by a peer in the non-profit community.

The service appealed to us because we could have our local Chapter Directors record a message that comes across personal and authentic and free up staff to pursue additional priorities while also raising the money needed to achieve our campaign goal.

By using segmented audiences and messages, we were able to push out 4,800 calls in minutes and in return raised $4,777 pushing us past our campaign goal. We then followed up gifts with personal calls to thank the donor which reinforced that personal touch.

I'd recommend the service to other donor relations and development professionals.

We think it'll be a tool that leaps us to new levels of achievement we hadn't thought possible without adding staff - and not just for the donor relations team but all departments across the organization. #GameChanger"
Shawn K. SupersZERO - The End of Prostate Cancer
Alexandria, VA
Shawn K. Supers

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